Veteran Nollywood actress and filmmaker Omotola Jalade-Ekeinde has said she will not dance as a tactic to promote her films, as a result of the growing marketing strategy trend in the film industry.
She made her stance clear during a recent interview on TVC Entertainment, saying she enjoys dancing personally but will not participate in dance routines purely as a marketing requirement for her movies.
"I'm sorry, I would not be doing the dancing. I'm very, very sorry. It's just not me,” Omotola said , explaining that dancing should come as natural expression rather than something imposed on actors for promotional purposes.
She acknowledged that there is nothing inherently wrong with movie casts dancing for fun during promotional activities, but stressed there is a difference between genuine enjoyment and feeling obligated to perform for marketing.
Omotola argued that once an actor has delivered a strong performance, their role in promotion should focus on discussing the project and leaving distribution and advertising to professionals, rather than relying on social media trends
Her comments come amid an ongoing debate in Nollywood about evolving promotional tactics for films, where Kunle recently stated that he wouldn't dance to promote a movie, adding that he'd rather not produce a N1 billion film if his earnings are a mere N10 million.
