TAFTA & Mastercard Foundation Boost Nigeria’s Creative Economy

TAFTA and the Mastercard Foundation have empowered over 50,000 young creatives across Nigeria through training, mentorship, and enterprise development programs, with a special focus on women entrepreneurs.

10/31/2025
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TAFTA & Mastercard Foundation Boost Nigeria’s Creative Economy

The Terra Academy for the Arts (TAFTA), in partnership with the Mastercard Foundation, has launched multiple initiatives to uplift Nigeria’s creative sector. Their efforts have reached over 50,000 youths across Lagos, Ogun, and Kano States, offering training in theatre, scriptwriting, production, and business development BusinessDay News Nigerian CommunicationWeek.

One of the standout programs was the Women Entrepreneurs Development Programme (WEDP) bootcamp held from October 27–29, 2025, at Terra Kulture, Lagos. This hybrid event combined virtual learning with an in-person showcase, targeting young women aged 18–35 who are TAFTA alumni The Punch The Guardian Nigeria News.

Key highlights:

  • Participants gained practical business skills, industry insights, and access to creative networks.

  • The initiative aimed to help women build sustainable and scalable creative enterprises.

  • Bolanle Austen-Peters, TAFTA founder, emphasized the importance of opportunity:

    “Talent without opportunity is potential unfulfilled.” The Punch

In another milestone, TAFTA’s Action Learning Project (TALP-X) gave participants the chance to write, script, and perform their own productions on Nigeria’s biggest theatre stage. Joseph Umoibom, TAFTA Academy Lead, described it as a celebration of creativity and growth:

“Many of our participants have never stood on such a platform before… this is proof of their boldness.” BusinessDay News

These programs reflect a broader mission to transform Nigeria’s creative economy by equipping young people—especially women—with the tools to thrive.


Sources:

#TAFTA#Mastercard Foundation#Nigeria creatives#creative economy#women entrepreneurs#Terra Kulture#Lagos#Bolanle Austen-Peters#Joseph Umoibom#TALP-X#creative training#theatre arts#bootcamp#October 2025#empowerment#young women#creative business
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Alexander Ore

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