ArticleBluesky Hits 40 Million Users, Launches “Dislikes” Beta to Refine Content Feeds
Bluesky, the decentralized social media platform, has surpassed 40 million users and is rolling out a beta “dislikes” feature aimed at improving content personalization. Unlike traditional downvotes, Bluesky’s dislikes are designed to help users curate their feeds by signaling what they want to see less of. The feature is part of a broader effort to foster respectful conversations and reduce toxic interactions. Bluesky is also testing reply prioritization, enhanced moderation tools, and neighborhood-based ranking—all while maintaining its commitment to decentralized user control.